New to this edition: Refined to capture and delineate the essential theories more clearly, with broader coverage taking in the latest developments in areas such as change, politics, assessment and development of leadership, and multiple ...

This case study discusses the alterations that Krafts Oreo Cookies underwent to improve the image and sales of the Cookies early on. It denotes the market and offers insights into how to assess and respond to the consumers concerns.

Indispensable to understanding change, this unique text provides a comprehensive examination of how change can be sustained within organizations today.

When Yasuchika Hasegawa took over as president of Takeda in 2003, the Japanese pharmaceutical company was experiencing sluggish domestic growth and facing a drop in revenue as lucrative patents expired.

In 2007, Goldman Sachs was named the best company to work for in the UK by The Sunday Times.

AEGON owns pensions, life insurance, asset management and adviser businesses. AEGON Asset Management had historically been successful, but compared to its competitors it was not well known by consumers.