WO2002067157A9 - Method and system for data distribution to customers purchasing from traders - Google Patents
Method and system for data distribution to customers purchasing from tradersInfo
- Publication number
- WO2002067157A9 WO2002067157A9 PCT/FR2002/000565 FR0200565W WO02067157A9 WO 2002067157 A9 WO2002067157 A9 WO 2002067157A9 FR 0200565 W FR0200565 W FR 0200565W WO 02067157 A9 WO02067157 A9 WO 02067157A9
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- information
- terminals
- customers
- merchants
- terminal
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G07—CHECKING-DEVICES
- G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
- G07G5/00—Receipt-giving machines
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/04—Payment circuits
- G06Q20/045—Payment circuits using payment protocols involving tickets
- G06Q20/0457—Payment circuits using payment protocols involving tickets the tickets being sent electronically
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/20—Point-of-sale [POS] network systems
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/42—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for ticket printing or like apparatus, e.g. apparatus for dispensing of printed paper tickets or payment cards
Definitions
- the present invention relates to a method, system and server for distributing information to customers making purchases from merchants, in particular information of an advertising nature.
- the advertising spaces used by the communication agencies are static and are aimed at a population that is difficult to target, except by the choice of media: the choice of locations, signs (4x3) or magazines (specialized, financial, daily. .) or the choice of radio / TV and program time slots.
- the problem that the present invention solves is to address targeted information, including advertising or promotion to a customer who is making a purchase from a merchant. It would indeed be desirable to be able to transmit information at the time when the customers of a merchant make their purchases, because it would then be possible to target the information according to the subjects of interest. identifiable people for whom they are intended.
- the present invention relates to a method for distributing information to customers making purchases from merchants, in particular advertising information.
- a ticket is issued by a terminal. This is particularly the case when said customers pay for their purchases by means of a payment terminal issuing a ticket.
- the terminal issuing the ticket is connected to a communication network; it has a unique identifier.
- the unique identifier of the terminal is its IP address.
- the server receives calls from the terminals at a given time. The server identifies the calling terminals by means of their unique identifier and sends them information relating to their identity.
- the method according to the invention comprises the step of searching, depending on the nature of the trade carried on by said merchants, for information likely to concern said customers.
- the information likely to concern said customers depends on marketing parameters, in particular parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
- the method according to the invention further comprises the step, for an information server center knowing the unique identifiers of said terminals and the nature of the trade carried on by said merchants, of transmitting said information to said terminals.
- the information center will transmit information relating to a concert in Bercy. Also, for example, in the case of car accessories merchants, the information server center will transmit a information relating to the new Renault TM and containing an invitation to come and try it in Paris,
- the method according to the invention further comprises, for said terminals, the step of storing said information then the step of printing on one of the faces of said ticket said information, when said customer makes his purchases.
- said client automatically receives information concerning his needs.
- the information on the front of the ticket is not printed far in advance. It is carried out at the time when said customer makes his purchases, but before the printing of information relating to the purchase transaction, in particular before the printing of information relating to the bank transaction.
- the information, in particular advertising information is printed by the terminal, preferably on the front of said ticket, depending on parameters such as the number of publications and / or the dates and times limiting the publication of the message.
- the method according to the invention is such that, in order to transmit said information to said terminals concerned, it further comprises the step, for said information server center, of constituting a database containing said unique identifiers of said terminals.
- the method according to the invention further comprises the step, for said information server center, of transmitting files intended for said unique identifiers of said terminals, by implementing a communication protocol.
- the communication protocol depends on the nature of the network, in particular in the case of a computer communication network of the Internet type, the communication protocol can be of the IP protocol type or in the case of the Transpac network, the protocol is of the X25 type.
- Said files contain such information.
- Said files include software enabling said terminals to read and process the information contained in said files.
- the method according to the invention further comprises the step, for said information server center, of constituting a database containing information appropriate to customer needs.
- the method further comprises the step of selecting, from said database, according to the nature of the trade carried on by said merchants belonging to the same family, the program of the appropriate information intended to be transmitted to the terminals of the merchants belonging to said family.
- each customer makes his purchases using a card cooperating with said terminal, in particular each customer acquires his purchases from a merchant by means of a payment card cooperating with a terminal of payment.
- the method according to the invention further comprises the step of triggering said printing by said terminal by means of said card, during the implementation of said card in cooperation with said terminal.
- the method according to the invention further comprises the following steps: the step, for said terminal, of storing data relating to the purchasing operations,
- the step, for said terminal of transmitting said data relating to the purchasing operations to the information server center according to said communication protocol
- the step, for computer processing means associated with said server of processing said data relating to purchasing operations to produce analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said information.
- the present invention also relates to a system for distributing information to customers making purchases from merchants, in particular information of an advertising nature.
- the system comprises a communication network. It also comprises terminals issuing tickets, in particular payment terminals by means of which said customers pay for their purchases. Said terminals are connected to said communication network and have a unique identifier. Said system further comprises search means for searching, according to the nature of the trade carried on by said merchants, for information likely to concern said customers. Said information likely to concern said customers depends in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
- Said system further comprises an information server center, connected to said computer network, knowing said unique identifiers of said terminals and the nature of the trade carried on by said traders.
- the information server center comprises first transmission means for transmitting said information to said terminals. For example, as already stated during the presentation of the method according to the invention, in the case of traders who sell music, the information center will transmit information relating to a concert in Bercy. For example also, in the case of car accessories merchants, the information center will send information relating to the new Renault TM and containing an invitation to come and try it in Paris.
- terminals further comprise: - first storage means for storing said information
- said information server center includes a database containing said unique identifiers of said terminals. Said unique identifiers are listed in said database according to the nature of the trade carried on by said traders holding said terminals. Said information server center further comprises transmission means for transmitting files to said unique identifiers of said terminals. Said transmission means implement a communication protocol. They implement in particular a protocol of the IP type or of the X25 type. Said files contain said information. Said files include software enabling said terminals to read and process the information contained in said files.
- said information server further comprises means for constituting a database containing information appropriate to the needs of customers .
- Said information server further comprises selection means for selecting, from said database, according to the nature of the trade carried on by said merchants belonging to the same family, the program of appropriate information intended to be transmitted to the terminals of merchants belonging to said family.
- the system implements a plurality of cards cooperating with said terminals and by means of which each customer makes his purchases from said merchants. These may in particular be loyalty cards or electronic couponing cards. They may also be payment cards cooperating with a payment terminal by means of which said customer pays for his purchases.
- said terminal includes triggering means for triggering said printing during the implementation of said card in cooperation with said terminal.
- said terminal comprises: - second storage means for storing data relating to the purchasing operations,
- said information server center is associated with computer processing means for processing said data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said operations. information.
- Information server is associated with computer processing means for processing said data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said operations. information.
- the present invention also relates to an information server for distributing information to customers making purchases from merchants, including advertising information.
- a ticket is issued by a terminal.
- this ticket can be a ticket issued by a payment terminal when said customers pay for their purchases.
- the terminal is connected to a communication network and has a unique identifier.
- Said information server is connected to said computer network.
- Said information server comprises a database containing the unique identifiers of said terminals and the nature of the trade carried on by said merchants.
- Said information server further comprises search means for searching, according to the nature of the trade carried on by said merchants, for information likely to concern said customers. Said information likely to concern said customers depends in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
- Said server further comprises first transmission means for transmitting said information to said terminals.
- the information center will transmit information relating to a concert in Bercy. Also, for example, in the case of car accessories merchants, the information center will transmit information relating to the new Renault TM and containing an invitation to come and try it in Paris.
- Said terminals include first storage means for storing said information and printing means for printing on one side of said ticket said information, when said customer makes his purchases. Thanks to this combination of technical features, the customer automatically receives information concerning his needs.
- said information server center in order to transmit said information to said terminals, includes a database containing the unique identifiers of said terminals. Said unique identifiers are listed in said database according to the nature of the trade carried on by said traders holding said terminals. Said information server center further comprises transmission means for transmitting files to said unique identifiers of said terminals.
- Said transmission means implement a communication protocol, they implement in particular a communication protocol of the IP protocol type or of the X25 type.
- Said files contain said information.
- Said files include software enabling said terminals to read and process the information contained in said files.
- said information server further comprises means for constituting a database containing information appropriate to the needs of customers .
- Said information server further comprises selection means for selecting, from said database, according to the nature of the trade carried on by said merchants belonging to the same family, the program of the appropriate information intended to be transmitted to the terminals of the merchants belonging to the said family.
- said information server is associated with computer processing means for processing data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said information.
- Said data relating to the purchasing operations are stored and then transmitted by said terminal, according to said communication protocol.
- FIG. 1 represents a schematic view of whole of the variant embodiment described.
- FIG. 1 shows a schematic overview of the embodiment described.
- the system is designed to disseminate information to customers 19 making purchases from merchants 1. More particularly, the system is designed to disseminate information of an advertising nature.
- the system includes:
- the terminal is a payment terminal 3 by means of which the customers 19 pay for their purchases by means of their payment cards 14.
- Such payment terminals 3 cooperate, in a manner known per se, with 14 payment cards to allow customers to pay for their purchases from merchants.
- the phases of the payment transaction are briefly recalled below.
- the customer 19 inserts his payment card 14 into the payment terminal 3 and then types his confidential code on a keyboard 20. If the payment card and if the transaction are accepted, the payment terminal 3 prints on one side of a ticket 4 the information relating to the bank transaction.
- the payment terminal 3 includes triggering means 15 which are activated, at the time of payment, by the insertion of the payment card 14 in the payment terminal 3. These triggering means in turn actuate the printing means 9 and trigger the printing of the ticket 4 in acceptance case.
- the printing of a ticket can be triggered by other types of cards than payment cards and performed by other terminals than payment terminals.
- a customer may be led to use loyalty cards or couponing cards either in a dedicated terminal or in a payment terminal.
- the terminal issues a ticket for the use of the customer carrying information relating to the functions of this type of card.
- the payment terminals 3 are connected to the communication network 2.
- the payment terminals 3 have a unique identifier. These unique identifiers make it possible to distinguish the payment terminals 3 from one another and to send them, via a server, specific messages or, conversely, to receive messages from them by identifying their origin.
- the unique identifier of the payment terminal is its IP address.
- the information server center 6 receives calls from the payment terminals 3 at a given time. The information server center 6 identifies the calling payment terminals 3 by means of their unique identifier and sends them information relating to their identity.
- the system according to the invention comprises search means 5 for searching, depending on the nature of the trade carried on by the merchants 1, for information likely to concern their customers.
- Information likely to concern the customers of a merchant 1 depend in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
- the system according to the invention comprises an information server center 5, connected to said communication network
- the information server center 6 has the unique identifiers of the payment terminals 3 and knows the nature of the trade carried on by merchants 1.
- the information server center 6 comprises first means of transmission 7
- the first transmission means 7 of the information server center 6 comprise a database 10 containing the identifiers
- the unique identifiers are listed in the database 10 as a function of the nature of the trade carried on by the merchants 1 holding the payment terminals 3. For this purpose also, the first means of transmission 7 of the information center 6
- the transmission means 11 implement a communication protocol which depends on the type of communication network used. In the case of a computer communication network
- the communication protocol is IP type.
- the IP communication protocol is not in itself a method of communication between two systems. It is necessary to add a "service” above an IP stack.
- the "service” uses the protocol to ensure the routing of data
- the "services" used to transmit data between the information server center 6 and the payment terminals 3 are: the SMTP service for sending the data from the terminal of payment 3 to the server center • 35 of information 6 and the POP3 service for reception, by the payment terminal 3, data coming from the information server center 6.
- the protocol is of the X25 type.
- the X25 protocol has the advantage of being able to be implemented with the payment terminals currently in service. Indeed, the small memory of these payment terminals does not allow them to receive the IP protocol.
- the files 12 contain the information likely to concern the customers 19.
- the files 12 comprise, in a manner known per se, software allowing the payment terminals 3 to read and process the information contained in said files 12.
- the database 10 of the information center 6 further contains the information appropriate to the needs of the customers 19. To search, according to the nature of the trade carried on by a given family of traders 1, the information likely to concern the customers. 19 of these, the information server center 6 includes selection means 13 (in particular software means). These selection means 13 make it possible to select, in said database 10, according to the nature of the trade carried on by the merchants belonging to said family, the program of the appropriate information intended to be transmitted to the payment terminals 3 of the merchants 1 belonging to said family. The combination of the database 10 and the selection means 13 makes it possible to search for the information to be transmitted to the same family of traders 1 in order to compose a message intended to be printed on the front of the ticket 4.
- selection means 13 in particular software means
- the combination of the database 10 and the selection means 13 also makes it possible to define the parameters such as the number of messages to be printed and / or the dates and times limiting the publication of the messages. These parameters are included in the files 12_transmitted to the payment terminals 3 of the merchants 1 concerned. These parameters are used to control the printing of messages, by payment terminals 3, on the front of tickets 4.
- the payment terminals 3 also comprise first storage means 8 for storing the information that they receive from the information server center.
- the payment terminals 3 also include printing means 9, for printing on the front of the faces of said ticket 4 a message containing said information, when said customer makes his purchases.
- the message containing the targeted information is printed before the information relating to the purchase transaction is printed, in particular before the information relating to the bank transaction is printed. This printing is triggered, as has been described above, by the insertion of the payment card 15 into the payment terminal 3.
- the customers targeted by the system thus receive, automatically, at the same time as the bank receipt 4, information, in particular an advertising message, concerning their needs. So, for example, traders who sell music can print a message containing information relating to a concert in Bercy. Also, for example, car accessories retailers will be able to print a message containing information relating to the news. Renault TM and containing an invitation to come and try it in Paris.
- the payment terminal 3 further comprises second storage means 16 for storing data relating to the purchasing operations as well as second transmission means 17 for transmitting to the information server center 6, according to the same communication protocol. than that previously described, the data relating to purchasing operations.
- the information server center 6 is associated with computer processing means 18 for processing said data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between purchasing operations and the dissemination of said information. .
- analyzes of the following type become available: out of 120,000 past advertisements, 20% were when purchasing an amount greater than 300 FRF, 40% were when purchasing an amount less than 100 FRF, 50% were for purchases made with Mastercard ® cards, 30% were for purchases made in Paris center, 70% were for purchases made in the provinces.
Description
Claims
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP02704828A EP1360628A2 (en) | 2001-02-14 | 2002-02-14 | Method and system for data distribution to customers purchasing from traders |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR0101986A FR2820855A1 (en) | 2001-02-14 | 2001-02-14 | METHOD AND SYSTEM FOR DISSEMINATING INFORMATION TO CLIENTS REALIZING PURCHASES IN TRADERS |
FR01/01986 | 2001-02-14 |
Publications (3)
Publication Number | Publication Date |
---|---|
WO2002067157A2 WO2002067157A2 (en) | 2002-08-29 |
WO2002067157A9 true WO2002067157A9 (en) | 2002-10-10 |
WO2002067157A8 WO2002067157A8 (en) | 2002-11-14 |
Family
ID=8859988
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/FR2002/000565 WO2002067157A2 (en) | 2001-02-14 | 2002-02-14 | Method and system for data distribution to customers purchasing from traders |
Country Status (3)
Country | Link |
---|---|
EP (1) | EP1360628A2 (en) |
FR (1) | FR2820855A1 (en) |
WO (1) | WO2002067157A2 (en) |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9123042B2 (en) | 2006-10-17 | 2015-09-01 | Verifone, Inc. | Pin block replacement |
US9141953B2 (en) | 2006-10-17 | 2015-09-22 | Verifone, Inc. | Personal token read system and method |
US9361617B2 (en) | 2008-06-17 | 2016-06-07 | Verifone, Inc. | Variable-length cipher system and method |
Families Citing this family (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7543151B2 (en) | 1996-02-15 | 2009-06-02 | Semtek Innovative Solutions Corporation | Method and apparatus for securing and authenticating encoded data and documents containing such data |
US7309012B2 (en) | 2004-09-07 | 2007-12-18 | Semtek Innovative Solutions, Inc. | Secure magnetic stripe reader for handheld computing and method of using same |
US7506812B2 (en) | 2004-09-07 | 2009-03-24 | Semtek Innovative Solutions Corporation | Transparently securing data for transmission on financial networks |
FR2907576B1 (en) | 2006-10-20 | 2009-05-29 | Ingenico Sa | METHOD FOR PRINTING TICKETS |
Family Cites Families (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2741736B1 (en) * | 1995-11-29 | 1998-01-30 | Ckd Sa | METHOD FOR MANAGING DISCOUNTS ON FURTHER PURCHASES ON PURCHASED ITEMS |
FR2754082B1 (en) * | 1996-09-27 | 1998-12-11 | Etac | CUSTOMER LOYALTY SYSTEM AND METHOD, AND CORRESPONDING TERMINAL |
FR2781103B1 (en) * | 1998-07-07 | 2000-09-29 | C2B Limited | PROCESS OF PROCESSING INFORMATION FROM IDENTIFIED HOLDERS, WITH A VIEW TO ALLOWING THE TRANSMISSION OF DATA BACK TO THE SAID HOLDERS |
-
2001
- 2001-02-14 FR FR0101986A patent/FR2820855A1/en active Pending
-
2002
- 2002-02-14 WO PCT/FR2002/000565 patent/WO2002067157A2/en not_active Application Discontinuation
- 2002-02-14 EP EP02704828A patent/EP1360628A2/en not_active Withdrawn
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9123042B2 (en) | 2006-10-17 | 2015-09-01 | Verifone, Inc. | Pin block replacement |
US9141953B2 (en) | 2006-10-17 | 2015-09-22 | Verifone, Inc. | Personal token read system and method |
US9361617B2 (en) | 2008-06-17 | 2016-06-07 | Verifone, Inc. | Variable-length cipher system and method |
Also Published As
Publication number | Publication date |
---|---|
EP1360628A2 (en) | 2003-11-12 |
WO2002067157A2 (en) | 2002-08-29 |
FR2820855A1 (en) | 2002-08-16 |
WO2002067157A8 (en) | 2002-11-14 |
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