WO2002067157A9 - Method and system for data distribution to customers purchasing from traders - Google Patents

Method and system for data distribution to customers purchasing from traders

Info

Publication number
WO2002067157A9
WO2002067157A9 PCT/FR2002/000565 FR0200565W WO02067157A9 WO 2002067157 A9 WO2002067157 A9 WO 2002067157A9 FR 0200565 W FR0200565 W FR 0200565W WO 02067157 A9 WO02067157 A9 WO 02067157A9
Authority
WO
WIPO (PCT)
Prior art keywords
information
terminals
customers
merchants
terminal
Prior art date
Application number
PCT/FR2002/000565
Other languages
French (fr)
Other versions
WO2002067157A2 (en
WO2002067157A8 (en
Inventor
Sebastien Deschaux
Original Assignee
Ingenico Data Systems Sofracin
Sebastien Deschaux
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ingenico Data Systems Sofracin, Sebastien Deschaux filed Critical Ingenico Data Systems Sofracin
Priority to EP02704828A priority Critical patent/EP1360628A2/en
Publication of WO2002067157A2 publication Critical patent/WO2002067157A2/en
Publication of WO2002067157A9 publication Critical patent/WO2002067157A9/en
Publication of WO2002067157A8 publication Critical patent/WO2002067157A8/en

Links

Classifications

    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07GREGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G5/00Receipt-giving machines
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/04Payment circuits
    • G06Q20/045Payment circuits using payment protocols involving tickets
    • G06Q20/0457Payment circuits using payment protocols involving tickets the tickets being sent electronically
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/08Payment architectures
    • G06Q20/20Point-of-sale [POS] network systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07FCOIN-FREED OR LIKE APPARATUS
    • G07F17/00Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/42Coin-freed apparatus for hiring articles; Coin-freed facilities or services for ticket printing or like apparatus, e.g. apparatus for dispensing of printed paper tickets or payment cards

Definitions

  • the present invention relates to a method, system and server for distributing information to customers making purchases from merchants, in particular information of an advertising nature.
  • the advertising spaces used by the communication agencies are static and are aimed at a population that is difficult to target, except by the choice of media: the choice of locations, signs (4x3) or magazines (specialized, financial, daily. .) or the choice of radio / TV and program time slots.
  • the problem that the present invention solves is to address targeted information, including advertising or promotion to a customer who is making a purchase from a merchant. It would indeed be desirable to be able to transmit information at the time when the customers of a merchant make their purchases, because it would then be possible to target the information according to the subjects of interest. identifiable people for whom they are intended.
  • the present invention relates to a method for distributing information to customers making purchases from merchants, in particular advertising information.
  • a ticket is issued by a terminal. This is particularly the case when said customers pay for their purchases by means of a payment terminal issuing a ticket.
  • the terminal issuing the ticket is connected to a communication network; it has a unique identifier.
  • the unique identifier of the terminal is its IP address.
  • the server receives calls from the terminals at a given time. The server identifies the calling terminals by means of their unique identifier and sends them information relating to their identity.
  • the method according to the invention comprises the step of searching, depending on the nature of the trade carried on by said merchants, for information likely to concern said customers.
  • the information likely to concern said customers depends on marketing parameters, in particular parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
  • the method according to the invention further comprises the step, for an information server center knowing the unique identifiers of said terminals and the nature of the trade carried on by said merchants, of transmitting said information to said terminals.
  • the information center will transmit information relating to a concert in Bercy. Also, for example, in the case of car accessories merchants, the information server center will transmit a information relating to the new Renault TM and containing an invitation to come and try it in Paris,
  • the method according to the invention further comprises, for said terminals, the step of storing said information then the step of printing on one of the faces of said ticket said information, when said customer makes his purchases.
  • said client automatically receives information concerning his needs.
  • the information on the front of the ticket is not printed far in advance. It is carried out at the time when said customer makes his purchases, but before the printing of information relating to the purchase transaction, in particular before the printing of information relating to the bank transaction.
  • the information, in particular advertising information is printed by the terminal, preferably on the front of said ticket, depending on parameters such as the number of publications and / or the dates and times limiting the publication of the message.
  • the method according to the invention is such that, in order to transmit said information to said terminals concerned, it further comprises the step, for said information server center, of constituting a database containing said unique identifiers of said terminals.
  • the method according to the invention further comprises the step, for said information server center, of transmitting files intended for said unique identifiers of said terminals, by implementing a communication protocol.
  • the communication protocol depends on the nature of the network, in particular in the case of a computer communication network of the Internet type, the communication protocol can be of the IP protocol type or in the case of the Transpac network, the protocol is of the X25 type.
  • Said files contain such information.
  • Said files include software enabling said terminals to read and process the information contained in said files.
  • the method according to the invention further comprises the step, for said information server center, of constituting a database containing information appropriate to customer needs.
  • the method further comprises the step of selecting, from said database, according to the nature of the trade carried on by said merchants belonging to the same family, the program of the appropriate information intended to be transmitted to the terminals of the merchants belonging to said family.
  • each customer makes his purchases using a card cooperating with said terminal, in particular each customer acquires his purchases from a merchant by means of a payment card cooperating with a terminal of payment.
  • the method according to the invention further comprises the step of triggering said printing by said terminal by means of said card, during the implementation of said card in cooperation with said terminal.
  • the method according to the invention further comprises the following steps: the step, for said terminal, of storing data relating to the purchasing operations,
  • the step, for said terminal of transmitting said data relating to the purchasing operations to the information server center according to said communication protocol
  • the step, for computer processing means associated with said server of processing said data relating to purchasing operations to produce analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said information.
  • the present invention also relates to a system for distributing information to customers making purchases from merchants, in particular information of an advertising nature.
  • the system comprises a communication network. It also comprises terminals issuing tickets, in particular payment terminals by means of which said customers pay for their purchases. Said terminals are connected to said communication network and have a unique identifier. Said system further comprises search means for searching, according to the nature of the trade carried on by said merchants, for information likely to concern said customers. Said information likely to concern said customers depends in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
  • Said system further comprises an information server center, connected to said computer network, knowing said unique identifiers of said terminals and the nature of the trade carried on by said traders.
  • the information server center comprises first transmission means for transmitting said information to said terminals. For example, as already stated during the presentation of the method according to the invention, in the case of traders who sell music, the information center will transmit information relating to a concert in Bercy. For example also, in the case of car accessories merchants, the information center will send information relating to the new Renault TM and containing an invitation to come and try it in Paris.
  • terminals further comprise: - first storage means for storing said information
  • said information server center includes a database containing said unique identifiers of said terminals. Said unique identifiers are listed in said database according to the nature of the trade carried on by said traders holding said terminals. Said information server center further comprises transmission means for transmitting files to said unique identifiers of said terminals. Said transmission means implement a communication protocol. They implement in particular a protocol of the IP type or of the X25 type. Said files contain said information. Said files include software enabling said terminals to read and process the information contained in said files.
  • said information server further comprises means for constituting a database containing information appropriate to the needs of customers .
  • Said information server further comprises selection means for selecting, from said database, according to the nature of the trade carried on by said merchants belonging to the same family, the program of appropriate information intended to be transmitted to the terminals of merchants belonging to said family.
  • the system implements a plurality of cards cooperating with said terminals and by means of which each customer makes his purchases from said merchants. These may in particular be loyalty cards or electronic couponing cards. They may also be payment cards cooperating with a payment terminal by means of which said customer pays for his purchases.
  • said terminal includes triggering means for triggering said printing during the implementation of said card in cooperation with said terminal.
  • said terminal comprises: - second storage means for storing data relating to the purchasing operations,
  • said information server center is associated with computer processing means for processing said data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said operations. information.
  • Information server is associated with computer processing means for processing said data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said operations. information.
  • the present invention also relates to an information server for distributing information to customers making purchases from merchants, including advertising information.
  • a ticket is issued by a terminal.
  • this ticket can be a ticket issued by a payment terminal when said customers pay for their purchases.
  • the terminal is connected to a communication network and has a unique identifier.
  • Said information server is connected to said computer network.
  • Said information server comprises a database containing the unique identifiers of said terminals and the nature of the trade carried on by said merchants.
  • Said information server further comprises search means for searching, according to the nature of the trade carried on by said merchants, for information likely to concern said customers. Said information likely to concern said customers depends in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
  • Said server further comprises first transmission means for transmitting said information to said terminals.
  • the information center will transmit information relating to a concert in Bercy. Also, for example, in the case of car accessories merchants, the information center will transmit information relating to the new Renault TM and containing an invitation to come and try it in Paris.
  • Said terminals include first storage means for storing said information and printing means for printing on one side of said ticket said information, when said customer makes his purchases. Thanks to this combination of technical features, the customer automatically receives information concerning his needs.
  • said information server center in order to transmit said information to said terminals, includes a database containing the unique identifiers of said terminals. Said unique identifiers are listed in said database according to the nature of the trade carried on by said traders holding said terminals. Said information server center further comprises transmission means for transmitting files to said unique identifiers of said terminals.
  • Said transmission means implement a communication protocol, they implement in particular a communication protocol of the IP protocol type or of the X25 type.
  • Said files contain said information.
  • Said files include software enabling said terminals to read and process the information contained in said files.
  • said information server further comprises means for constituting a database containing information appropriate to the needs of customers .
  • Said information server further comprises selection means for selecting, from said database, according to the nature of the trade carried on by said merchants belonging to the same family, the program of the appropriate information intended to be transmitted to the terminals of the merchants belonging to the said family.
  • said information server is associated with computer processing means for processing data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said information.
  • Said data relating to the purchasing operations are stored and then transmitted by said terminal, according to said communication protocol.
  • FIG. 1 represents a schematic view of whole of the variant embodiment described.
  • FIG. 1 shows a schematic overview of the embodiment described.
  • the system is designed to disseminate information to customers 19 making purchases from merchants 1. More particularly, the system is designed to disseminate information of an advertising nature.
  • the system includes:
  • the terminal is a payment terminal 3 by means of which the customers 19 pay for their purchases by means of their payment cards 14.
  • Such payment terminals 3 cooperate, in a manner known per se, with 14 payment cards to allow customers to pay for their purchases from merchants.
  • the phases of the payment transaction are briefly recalled below.
  • the customer 19 inserts his payment card 14 into the payment terminal 3 and then types his confidential code on a keyboard 20. If the payment card and if the transaction are accepted, the payment terminal 3 prints on one side of a ticket 4 the information relating to the bank transaction.
  • the payment terminal 3 includes triggering means 15 which are activated, at the time of payment, by the insertion of the payment card 14 in the payment terminal 3. These triggering means in turn actuate the printing means 9 and trigger the printing of the ticket 4 in acceptance case.
  • the printing of a ticket can be triggered by other types of cards than payment cards and performed by other terminals than payment terminals.
  • a customer may be led to use loyalty cards or couponing cards either in a dedicated terminal or in a payment terminal.
  • the terminal issues a ticket for the use of the customer carrying information relating to the functions of this type of card.
  • the payment terminals 3 are connected to the communication network 2.
  • the payment terminals 3 have a unique identifier. These unique identifiers make it possible to distinguish the payment terminals 3 from one another and to send them, via a server, specific messages or, conversely, to receive messages from them by identifying their origin.
  • the unique identifier of the payment terminal is its IP address.
  • the information server center 6 receives calls from the payment terminals 3 at a given time. The information server center 6 identifies the calling payment terminals 3 by means of their unique identifier and sends them information relating to their identity.
  • the system according to the invention comprises search means 5 for searching, depending on the nature of the trade carried on by the merchants 1, for information likely to concern their customers.
  • Information likely to concern the customers of a merchant 1 depend in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
  • the system according to the invention comprises an information server center 5, connected to said communication network
  • the information server center 6 has the unique identifiers of the payment terminals 3 and knows the nature of the trade carried on by merchants 1.
  • the information server center 6 comprises first means of transmission 7
  • the first transmission means 7 of the information server center 6 comprise a database 10 containing the identifiers
  • the unique identifiers are listed in the database 10 as a function of the nature of the trade carried on by the merchants 1 holding the payment terminals 3. For this purpose also, the first means of transmission 7 of the information center 6
  • the transmission means 11 implement a communication protocol which depends on the type of communication network used. In the case of a computer communication network
  • the communication protocol is IP type.
  • the IP communication protocol is not in itself a method of communication between two systems. It is necessary to add a "service” above an IP stack.
  • the "service” uses the protocol to ensure the routing of data
  • the "services" used to transmit data between the information server center 6 and the payment terminals 3 are: the SMTP service for sending the data from the terminal of payment 3 to the server center • 35 of information 6 and the POP3 service for reception, by the payment terminal 3, data coming from the information server center 6.
  • the protocol is of the X25 type.
  • the X25 protocol has the advantage of being able to be implemented with the payment terminals currently in service. Indeed, the small memory of these payment terminals does not allow them to receive the IP protocol.
  • the files 12 contain the information likely to concern the customers 19.
  • the files 12 comprise, in a manner known per se, software allowing the payment terminals 3 to read and process the information contained in said files 12.
  • the database 10 of the information center 6 further contains the information appropriate to the needs of the customers 19. To search, according to the nature of the trade carried on by a given family of traders 1, the information likely to concern the customers. 19 of these, the information server center 6 includes selection means 13 (in particular software means). These selection means 13 make it possible to select, in said database 10, according to the nature of the trade carried on by the merchants belonging to said family, the program of the appropriate information intended to be transmitted to the payment terminals 3 of the merchants 1 belonging to said family. The combination of the database 10 and the selection means 13 makes it possible to search for the information to be transmitted to the same family of traders 1 in order to compose a message intended to be printed on the front of the ticket 4.
  • selection means 13 in particular software means
  • the combination of the database 10 and the selection means 13 also makes it possible to define the parameters such as the number of messages to be printed and / or the dates and times limiting the publication of the messages. These parameters are included in the files 12_transmitted to the payment terminals 3 of the merchants 1 concerned. These parameters are used to control the printing of messages, by payment terminals 3, on the front of tickets 4.
  • the payment terminals 3 also comprise first storage means 8 for storing the information that they receive from the information server center.
  • the payment terminals 3 also include printing means 9, for printing on the front of the faces of said ticket 4 a message containing said information, when said customer makes his purchases.
  • the message containing the targeted information is printed before the information relating to the purchase transaction is printed, in particular before the information relating to the bank transaction is printed. This printing is triggered, as has been described above, by the insertion of the payment card 15 into the payment terminal 3.
  • the customers targeted by the system thus receive, automatically, at the same time as the bank receipt 4, information, in particular an advertising message, concerning their needs. So, for example, traders who sell music can print a message containing information relating to a concert in Bercy. Also, for example, car accessories retailers will be able to print a message containing information relating to the news. Renault TM and containing an invitation to come and try it in Paris.
  • the payment terminal 3 further comprises second storage means 16 for storing data relating to the purchasing operations as well as second transmission means 17 for transmitting to the information server center 6, according to the same communication protocol. than that previously described, the data relating to purchasing operations.
  • the information server center 6 is associated with computer processing means 18 for processing said data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between purchasing operations and the dissemination of said information. .
  • analyzes of the following type become available: out of 120,000 past advertisements, 20% were when purchasing an amount greater than 300 FRF, 40% were when purchasing an amount less than 100 FRF, 50% were for purchases made with Mastercard ® cards, 30% were for purchases made in Paris center, 70% were for purchases made in the provinces.

Description

PROCEDE ET SYSTEME POUR DIFFUSER DES INFORMATIONS A DES CLIENTS REALISANT DES ACHATS CHEZ DES COMMERÇANTS METHOD AND SYSTEM FOR PROVIDING INFORMATION TO CUSTOMERS MAKING PURCHASES FROM MERCHANTS
Préambule de la descriptionPreamble to the description
Domaine concerné, problème poséField concerned, problem posed
La présente invention concerne un procédé, un système et un serveur pour diffuser des informations à des clients réalisant des achats chez des commerçants, notamment des informations à caractère publicitaire.The present invention relates to a method, system and server for distributing information to customers making purchases from merchants, in particular information of an advertising nature.
Les espaces publicitaires utilisés par les agences de communication sont statiques et s'adressent à une population difficile à cibler, sauf par le choix des supports : le choix des emplacements, des panneaux (4x3) ou des magazines (spécialisés, financiers, quotidiens...) ou le choix des radio/télé et des plages horaires des émissions.The advertising spaces used by the communication agencies are static and are aimed at a population that is difficult to target, except by the choice of media: the choice of locations, signs (4x3) or magazines (specialized, financial, daily. .) or the choice of radio / TV and program time slots.
Le problème que la présente invention résout a pour objet d'adresser une information ciblée, notamment une publicité ou une promotion à un client qui est entrain de réaliser un achat chez un commerçant. Il serait en effet souhaitable de pouvoir transmettre des informations au moment où les clients d'un commerçant effectuent leurs achats, car il serait alors possible de cibler l'information en fonction des sujets d'intérêt identifiables des personnes auxquelles elles sont destinées .The problem that the present invention solves is to address targeted information, including advertising or promotion to a customer who is making a purchase from a merchant. It would indeed be desirable to be able to transmit information at the time when the customers of a merchant make their purchases, because it would then be possible to target the information according to the subjects of interest. identifiable people for whom they are intended.
Art antérieurPrior art
Il est connu de remettre des documents à un client sur un lieu de vente. Toutefois, il aura vite fait d'oublier ou de mettre à la poubelle... Il est aussi connu de procéder à une communication visuelle (par exemple dans une vitrine...) sur un lieu de vente. Toutefois, comme le client ne peut l'emporter, il aura donc vite fait aussi de l'oublier.It is known to deliver documents to a customer at a point of sale. However, he will quickly forget or put in the trash ... It is also known to carry out visual communication (for example in a shop window ...) at a point of sale. However, as the customer cannot win, he will quickly forget it too.
Il est également connu, des procédés et des systèmes permettant de délivrer une information, notamment à caractère publicitaire, au dos d'un ticket de caisse. Ces tickets de caisse, portant une publicité au dos, sont remis au client lorsqu'il fait ses courses dans les magasins. Toutefois, cette publicité est statique. En effet, elle est pré-imprimée sur l'une des faces des rouleaux qui sont ultérieurement utilisés pour établir les tickets de caisse. Ces rouleaux sont commandés à l'avance par le commerçant. La publicité figurant sur les tickets de caisse est donc valable deux mois sans qu'il soit possible de la changer. De plus, la publicité apparaît au dos du ticket de caisse que reçoit le client. Elle n'attire par l'oeil du consommateur et il faut penser à retourner le ticket pour la voir. Enfin, un consommateur, après avoir vérifié le ticket de caisse, s'en débarrassera rapidement.It is also known, methods and systems making it possible to deliver information, in particular of an advertising nature, on the back of a sales receipt. These receipts, bearing an advertisement on the back, are given to the customer when he goes shopping in the stores. However, this advertisement is static. Indeed, it is pre-printed on one of the faces of the rollers which are subsequently used to establish the receipts. These rolls are ordered in advance by the merchant. The advertising appearing on the receipt is therefore valid for two months without it being possible to change it. In addition, the advertisement appears on the back of the receipt that the customer receives. It does not attract the eye of the consumer and you have to think about returning the ticket to see it. Finally, a consumer, after verifying the receipt, will quickly get rid of it.
Il existe des procédés et des systèmes de publicité dynamique, selon le concept du "m-marketing" . Ces procédés et ces systèmes consistent à envoyer des messages publicitaires, via les messages courts de la téléphonie mobile. Pour que de tels procédés ou systèmes soient efficaces, il est nécessaire qu'un grand nombre de consommateurs soit au fait de la technologie "messages courts de la téléphonie mobile" et accepte de recevoir des messages sur leur téléphone portable. SolutionThere are processes and systems for dynamic advertising, according to the concept of "m-marketing". These methods and systems consist in sending advertising messages, via short messages of mobile telephony. For such methods or systems to be effective, it is necessary that a large number of consumers are aware of the technology "short messages of mobile telephony" and agree to receive messages on their mobile telephone. Solution
ProcédéProcess
La présente invention concerne un procédé pour diffuser des informations à des clients réalisant des achats chez des commerçants, notamment des informations à caractère publicitaire. Lors de l'achat, un ticket est émis par un terminal. Il en est ainsi notamment lorsque lesdits clients acquittent leurs achats au moyen d'un terminal de paiement émettant un ticket. Le terminal émettant le ticket est connecté à un réseau de communication ; il possède un identifiant unique.The present invention relates to a method for distributing information to customers making purchases from merchants, in particular advertising information. During the purchase, a ticket is issued by a terminal. This is particularly the case when said customers pay for their purchases by means of a payment terminal issuing a ticket. The terminal issuing the ticket is connected to a communication network; it has a unique identifier.
Par exemple, dans le cas d'un réseau de communication de type Internet, l'identifiant unique du terminal est son adresse IP. Par exemple également, dans le cas d'un réseau Transpac ™, le serveur reçoit des appels des terminaux à une heure donnée. Le serveur identifie les terminaux appelants au moyen de leur identifiant unique et leur envoie des informations en rapport avec leur identité.For example, in the case of an Internet type communication network, the unique identifier of the terminal is its IP address. Also for example, in the case of a Transpac ™ network, the server receives calls from the terminals at a given time. The server identifies the calling terminals by means of their unique identifier and sends them information relating to their identity.
Le procédé selon l'invention comprend l'étape de rechercher, en fonction de la nature du commerce exercé par lesdits commerçants, des informations susceptibles de concerner lesdits clients. Les informations susceptibles de concerner lesdits clients dépendent de paramètres de marketing, notamment des paramètres tels que l'heure, le montant de la transaction, la localisation géographique du commerçant, le type de carte.The method according to the invention comprises the step of searching, depending on the nature of the trade carried on by said merchants, for information likely to concern said customers. The information likely to concern said customers depends on marketing parameters, in particular parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
Le procédé selon l' invention comprend en outre l'étape, pour un centre serveur d'informations connaissant les identifiants uniques desdits terminaux et la nature du commerce exercé par lesdits commerçants, de transmettre auxdits terminaux lesdites informations.The method according to the invention further comprises the step, for an information server center knowing the unique identifiers of said terminals and the nature of the trade carried on by said merchants, of transmitting said information to said terminals.
Par exemple dans le cas de commerçants qui vendent de la musique, le centre serveur d'informations transmettra une information relative à un concert à Bercy. Par exemple également, dans le cas de commerçants accessoiristes automobiles, le centre serveur d'informations transmettra une information relative à la nouvelle Renault™ et contenant une invitation pour venir l'essayer à Paris,For example, in the case of traders who sell music, the information center will transmit information relating to a concert in Bercy. Also, for example, in the case of car accessories merchants, the information server center will transmit a information relating to the new Renault ™ and containing an invitation to come and try it in Paris,
Le procédé selon l'invention comprend en outre, pour lesdits terminaux, l'étape de mémoriser lesdites informations puis l'étape d'imprimer sur l'une des faces dudit ticket ladite information, au moment où ledit client procède à ses achats.The method according to the invention further comprises, for said terminals, the step of storing said information then the step of printing on one of the faces of said ticket said information, when said customer makes his purchases.
Grâce à cette combinaison d'étapes ledit client reçoit, automatiquement, une information concernant ses besoins. L'impression de l'information sur le recto du ticket n'est pas effectuée longtemps à l'avance. Elle est effectuée au moment où ledit client procède à ses achats, mais avant l'impression des informations relatives à l'opération d'achat, notamment avant l'impression des informations relatives à la transaction bancaire. Les informa ions, notamment les informations à caractère publicitaire, sont imprimées par le terminal, de préférence sur le recto dudit ticket, en fonction de paramètres tels que le nombre de parutions et/ou les dates et heures bornant la parution du message. De préférence, le procédé selon l'invention est tel que, pour transmettre audits terminaux concernés lesdites informations, il comprend en outre l'étape, pour ledit centre serveur d'informations, de constituer une base de données contenant lesdits identifiants uniques desdits terminaux. Lesdits identifiants uniques sont répertoriés dans ladite base de données en fonction de la nature du commerce exercé par lesdits commerçants détenant lesdits terminaux. Le procédé selon l'invention comprend en outre l'étape, pour ledit centre serveur d'informations, d'émettre des fichiers à destination desdits identifiants uniques desdits terminaux, en mettant en œuvre un protocole de communication. Le protocole de communication dépend de la nature du réseau, notamment dans le cas de réseau de communication informatique du type Internet le protocole de communication peut être du type protocole IP ou dans le cas de réseau Transpac le protocole est du type X25. Lesdits fichiers contiennent lesdites informations. Lesdits fichiers comportent un logiciel permettant auxdits terminaux de lire et de traiter les informations contenues dans lesdits fichiers.Thanks to this combination of steps, said client automatically receives information concerning his needs. The information on the front of the ticket is not printed far in advance. It is carried out at the time when said customer makes his purchases, but before the printing of information relating to the purchase transaction, in particular before the printing of information relating to the bank transaction. The information, in particular advertising information, is printed by the terminal, preferably on the front of said ticket, depending on parameters such as the number of publications and / or the dates and times limiting the publication of the message. Preferably, the method according to the invention is such that, in order to transmit said information to said terminals concerned, it further comprises the step, for said information server center, of constituting a database containing said unique identifiers of said terminals. Said unique identifiers are listed in said database according to the nature of the trade carried on by said traders holding said terminals. The method according to the invention further comprises the step, for said information server center, of transmitting files intended for said unique identifiers of said terminals, by implementing a communication protocol. The communication protocol depends on the nature of the network, in particular in the case of a computer communication network of the Internet type, the communication protocol can be of the IP protocol type or in the case of the Transpac network, the protocol is of the X25 type. Said files contain such information. Said files include software enabling said terminals to read and process the information contained in said files.
De préférence, pour rechercher en fonction de la nature du commerce exercé par lesdits commerçants lesdites d'informations susceptibles de concerner lesdits clients, le procédé selon l'invention comprend en outre l'étape, pour ledit centre serveur d'informations, de constituer une base de données contenant des informations appropriées aux besoins des clients. Le procédé comprend en outre l'étape de sélectionner, dans ladite base de données, en fonction de la nature du commerce exercé par lesdits commerçants appartenant à une même famille, le programme des informations appropriées destinées à être transmises aux terminaux des commerçants appartenant à ladite famille.Preferably, in order to search, according to the nature of the trade carried out by said traders, for said information likely to concern said customers, the method according to the invention further comprises the step, for said information server center, of constituting a database containing information appropriate to customer needs. The method further comprises the step of selecting, from said database, according to the nature of the trade carried on by said merchants belonging to the same family, the program of the appropriate information intended to be transmitted to the terminals of the merchants belonging to said family.
Dans le cas d'une variante de réalisation de la présente invention, chaque client procède à ses achats en utilisant une carte coopérant avec ledit terminal, notamment chaque client acquitte ses achats chez un commerçant au moyen d'une carte de paiement coopérant avec un terminal de paiement. Dans le cas de cette variante de réalisation, pour imprimer sur l'une des faces dudit ticket ladite information au moment où ledit client procède à ses achats, le procédé selon l' invention comprend en outre l'étape de déclencher ladite impression par ledit terminal au moyen de ladite carte, lors de la mise en œuvre de ladite carte en coopération avec ledit terminal.In the case of an alternative embodiment of the present invention, each customer makes his purchases using a card cooperating with said terminal, in particular each customer acquires his purchases from a merchant by means of a payment card cooperating with a terminal of payment. In the case of this alternative embodiment, to print said information on one side of said ticket when said customer makes his purchases, the method according to the invention further comprises the step of triggering said printing by said terminal by means of said card, during the implementation of said card in cooperation with said terminal.
De préférence également, le procédé selon 1' invention comprend en outre les étapes suivantes : - l'étape, pour ledit terminal, de mémoriser des données relatives aux opérations d'achat,Preferably also, the method according to the invention further comprises the following steps: the step, for said terminal, of storing data relating to the purchasing operations,
- l'étape, pour ledit terminal, de transmettre au centre serveur d' informations selon ledit protocole de communication lesdites données relatives aux opérations d'achat, - l'étape, pour des moyens de traitement informatique associés audit serveur, de traiter lesdites données relatives aux opérations d'achat pour produire des analyses, notamment des analyses statistiques établissant des corrélations entre les opérations d'achat et la diffusion desdites informations.the step, for said terminal, of transmitting said data relating to the purchasing operations to the information server center according to said communication protocol, the step, for computer processing means associated with said server, of processing said data relating to purchasing operations to produce analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said information.
SystèmeSystem
La présente invention concerne également un système pour diffuser des informations a des clients réalisant des achats chez des commerçants, notamment des informations à caractère publicitaire. Le système selon l'invention comprend un réseau de communication. Il comprend en outre des terminaux émettant des tickets, notamment des terminaux de paiement au moyen desquels lesdits clients acquittent leurs achats. Lesdits terminaux sont connectés audit réseau de communication et possèdent un identifiant unique. Ledit système comprend en outre des moyens de recherche pour rechercher, en fonction de la nature du commerce exercé par lesdits commerçants, des informations susceptibles de concerner lesdits clients. Lesdites informations susceptibles de concerner lesdits clients dépendent notamment de paramètres tels que l'heure, le montant de la transaction, la localisation géographique du commerçant, le type de carte. Ledit système comprend en outre un centre serveur d'informations, connecté audit réseau informatique, connaissant lesdits identifiants uniques desdits terminaux et la nature du commerce exercé par lesdits commerçants. Le centre serveur d'informations comporte des premiers moyens de transmission pour transmettre auxdits terminaux lesdites informations. Par exemple, ainsi que cela a déjà été précisé lors de l'exposé du procédé selon l'invention, dans le cas de commerçants qui vendent de la musique, le centre serveur d' informations transmettra une information relative à un concert à Bercy. Par exemple également, dans le cas de commerçants accessoiristes automobiles, le centre serveur d'informations transmettra une information relative à la nouvelle Renault™ et contenant une invitation pour venir l'essayer à Paris.The present invention also relates to a system for distributing information to customers making purchases from merchants, in particular information of an advertising nature. The system according to the invention comprises a communication network. It also comprises terminals issuing tickets, in particular payment terminals by means of which said customers pay for their purchases. Said terminals are connected to said communication network and have a unique identifier. Said system further comprises search means for searching, according to the nature of the trade carried on by said merchants, for information likely to concern said customers. Said information likely to concern said customers depends in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card. Said system further comprises an information server center, connected to said computer network, knowing said unique identifiers of said terminals and the nature of the trade carried on by said traders. The information server center comprises first transmission means for transmitting said information to said terminals. For example, as already stated during the presentation of the method according to the invention, in the case of traders who sell music, the information center will transmit information relating to a concert in Bercy. For example also, in the case of car accessories merchants, the information center will send information relating to the new Renault ™ and containing an invitation to come and try it in Paris.
Ledit système est tel que lesdits terminaux comprennent en outre : - des premiers moyens de mémorisation pour mémoriser lesdites informations,Said system is such that said terminals further comprise: - first storage means for storing said information,
- des moyens d'impression, pour imprimer sur l'une des faces dudit ticket ladite information, au moment où ledit client procède à ses achats. Grâce à cette combinaison de traits techniques, ledit client reçoit, automatiquement, une information concernant ses besoins .- Printing means, to print on one side of said ticket said information, when said customer makes his purchases. Thanks to this combination of technical features, said client automatically receives information concerning his needs.
De préférence, pour transmettre audits terminaux concernés lesdites informations, ledit centre serveur d'informations comporte une base de données contenant lesdits identifiants uniques desdits terminaux. Lesdits identifiants uniques sont répertoriés dans ladite base de données en fonction de la nature du commerce exercé par lesdits commerçants détenant lesdits terminaux. Ledit centre serveur d'informations comprend en outre des moyens d'émission pour émettre des fichiers à destination desdits identifiants uniques desdits terminaux. Lesdits moyens d'émission mettent en oeuvre un protocole de communication. Ils mettent en œuvre notamment un protocole du type IP ou du type X25. Lesdits fichiers contiennent lesdites informations. Lesdits fichiers comportent un logiciel permettant auxdits terminaux de lire et de traiter les informations contenues dans lesdits fichiers.Preferably, in order to transmit said information to said terminals, said information server center includes a database containing said unique identifiers of said terminals. Said unique identifiers are listed in said database according to the nature of the trade carried on by said traders holding said terminals. Said information server center further comprises transmission means for transmitting files to said unique identifiers of said terminals. Said transmission means implement a communication protocol. They implement in particular a protocol of the IP type or of the X25 type. Said files contain said information. Said files include software enabling said terminals to read and process the information contained in said files.
De préférence, pour rechercher en fonction de la nature du commerce exercé par lesdits commerçants lesdites d'informations susceptibles de concerner lesdits clients, ledit serveur d' informations comprend en outre des moyens pour constituer une base de données contenant des informations appropriées aux besoins des clients. Ledit serveur d' informations comprend en outre des moyens de sélection pour sélectionner, dans ladite base de données, en fonction de la nature du commerce exercé par lesdits commerçants appartenant à une même famille, le programme des informations appropriées destinées à être transmises aux terminaux des commerçants appartenant à ladite famille. Dans le cas d'une variante de réalisation, le système met en œuvre une pluralité de cartes coopérant avec lesdits terminaux et au moyen desquels chaque client procède à ses achats chez lesdits commerçants. Il peut s'agir notamment de cartes de fidélité ou de cartes de couponing électroniques. Il peut s'agir aussi de cartes de paiement coopérant avec un terminal de paiement au moyen desquels ledit client acquitte ses achats. Dans le cas de cette variante de réalisation, pour imprimer sur l'une des faces dudit ticket ladite information au moment où ledit client procède à ses achats, ledit terminal comporte des moyens de déclenchement pour déclencher ladite impression lors de la mise en œuvre de ladite carte en coopération avec ledit terminal.Preferably, in order to search, according to the nature of the trade carried out by said merchants, for said information likely to concern said customers, said information server further comprises means for constituting a database containing information appropriate to the needs of customers . Said information server further comprises selection means for selecting, from said database, according to the nature of the trade carried on by said merchants belonging to the same family, the program of appropriate information intended to be transmitted to the terminals of merchants belonging to said family. In the case of an alternative embodiment, the system implements a plurality of cards cooperating with said terminals and by means of which each customer makes his purchases from said merchants. These may in particular be loyalty cards or electronic couponing cards. They may also be payment cards cooperating with a payment terminal by means of which said customer pays for his purchases. In the case of this alternative embodiment, to print said information on one side of said ticket when said customer makes his purchases, said terminal includes triggering means for triggering said printing during the implementation of said card in cooperation with said terminal.
De préférence, ledit terminal comprend : - des seconds moyens de mémorisation pour mémoriser des données relatives aux opérations d'achat,Preferably, said terminal comprises: - second storage means for storing data relating to the purchasing operations,
- des seconds moyens de transmission pour transmettre audit centre serveur d'informations, selon ledit protocole de communication, lesdites données relatives aux opérations d'achat.- second transmission means for transmitting said information server center, according to said communication protocol, said data relating to purchasing operations.
Dans ce cas ledit centre serveur d' informations est associé à des moyens de traitement informatique pour traiter lesdites données relatives aux opérations d'achat et pour produire des analyses, notamment des analyses statistiques établissant des corrélations entre les opérations d' achat et la diffusion desdites informations . Serveur d'informationsIn this case, said information server center is associated with computer processing means for processing said data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said operations. information. Information server
La présente invention concerne également un serveur d' informations pour diffuser des informations à des clients réalisant des achats chez des commerçants, notamment des informations à caractère publicitaire. Lors dudit achat, un ticket est émis par un terminal. Par exemple, ce ticket peut être un ticket émis par un terminal de paiement lorsque lesdits clients acquittent leurs achats. Le terminal est connecté à un réseau de communication et possède un identifiant unique. Ledit serveur d' informations est connecté audit réseau informatique. Ledit serveur d'informations comprend une base de données contenant les identifiants uniques desdits terminaux et la nature du commerce exercé par lesdits commerçants. Ledit serveur d'informations comprend en outre des moyens de recherche pour rechercher, en fonction de la nature du commerce exercé par lesdits commerçants, des informations susceptibles de concerner lesdits clients. Lesdites informations susceptibles de concerner lesdits clients dépendent notamment de paramètres tels que l'heure, le montant de la transaction, la localisation géographique du commerçant, le type de carte. Ledit serveur comprend en outre des premiers moyens de transmission pour transmettre auxdits terminaux lesdites informations.The present invention also relates to an information server for distributing information to customers making purchases from merchants, including advertising information. During said purchase, a ticket is issued by a terminal. For example, this ticket can be a ticket issued by a payment terminal when said customers pay for their purchases. The terminal is connected to a communication network and has a unique identifier. Said information server is connected to said computer network. Said information server comprises a database containing the unique identifiers of said terminals and the nature of the trade carried on by said merchants. Said information server further comprises search means for searching, according to the nature of the trade carried on by said merchants, for information likely to concern said customers. Said information likely to concern said customers depends in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card. Said server further comprises first transmission means for transmitting said information to said terminals.
Par exemple, ainsi que cela a été décrit précédemment, dans le cas de commerçants qui vendent de la musique, le centre serveur d' informations transmettra une information relative à un concert à Bercy. Par exemple également, dans le cas de commerçants accessoiristes automobiles, le centre serveur d' informations transmettra une information relative à la nouvelle Renault™ et contenant une invitation pour venir l'essayer à Paris.For example, as described above, in the case of traders who sell music, the information center will transmit information relating to a concert in Bercy. Also, for example, in the case of car accessories merchants, the information center will transmit information relating to the new Renault ™ and containing an invitation to come and try it in Paris.
Lesdits terminaux comprennent des premiers moyens de mémorisation pour mémoriser lesdites informations et des moyens d'impression pour imprimer sur l'une des faces dudit ticket ladite information, au moment où ledit client procède à ses achats . Grâce à cette combinaison de traits techniques le client reçoit, automatiquement, une information concernant ses besoins .Said terminals include first storage means for storing said information and printing means for printing on one side of said ticket said information, when said customer makes his purchases. Thanks to this combination of technical features, the customer automatically receives information concerning his needs.
De préférence, pour transmettre audits terminaux concernés lesdites informations, ledit centre serveur d' informations comporte une base de données contenant les identifiants uniques desdits terminaux. Lesdits identifiants uniques sont répertoriés dans ladite base de données en fonction de la nature du commerce exercé par lesdits commerçants détenant lesdits terminaux. Ledit centre serveur d'informations comprend en outre des moyens d'émission pour émettre des fichiers à destination desdits identifiants uniques desdits terminaux.Preferably, in order to transmit said information to said terminals, said information server center includes a database containing the unique identifiers of said terminals. Said unique identifiers are listed in said database according to the nature of the trade carried on by said traders holding said terminals. Said information server center further comprises transmission means for transmitting files to said unique identifiers of said terminals.
Lesdits moyens d'émission mettent en œuvre un protocole de communication, ils mettent en œuvre notamment un protocole de communication du type protocole IP ou du type X25. Lesdits fichiers contiennent lesdites informations. Lesdits fichiers comportent un logiciel permettant auxdits terminaux de lire et de traiter les informations contenues dans lesdits fichiers.Said transmission means implement a communication protocol, they implement in particular a communication protocol of the IP protocol type or of the X25 type. Said files contain said information. Said files include software enabling said terminals to read and process the information contained in said files.
De préférence, pour rechercher en fonction de la nature du commerce exercé par desdits commerçants lesdites d'informations susceptibles de concerner lesdits clients, ledit serveur d' informations comprend en outre des moyens pour constituer une base de données contenant des informations appropriées aux besoins des clients. Ledit serveur d'informations comprend en outre des moyens de sélection pour sélectionner, dans ladite base de données, en fonction de la nature du commerce exercé par lesdits commerçants appartenant à une même famille, le programme des informations appropriées destinées à être transmises aux terminaux des commerçants appartenant à ladite famille.Preferably, in order to search, according to the nature of the trade carried on by said traders, for said information likely to concern said customers, said information server further comprises means for constituting a database containing information appropriate to the needs of customers . Said information server further comprises selection means for selecting, from said database, according to the nature of the trade carried on by said merchants belonging to the same family, the program of the appropriate information intended to be transmitted to the terminals of the merchants belonging to the said family.
De préférence, ledit serveur d'informations est associé à des moyens de traitement informatique pour traiter des données relatives aux opérations d'achat et pour produire des analyses, notamment des analyses statistiques établissant des corrélations entre les opérations d'achat et la diffusion desdites informations. Lesdites données relatives aux opérations d'achat sont mémorisées puis transmises par ledit terminal, selon ledit protocole de communication. Description détailléePreferably, said information server is associated with computer processing means for processing data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said information. Said data relating to the purchasing operations are stored and then transmitted by said terminal, according to said communication protocol. detailed description
D' autres caractéristiques et avantages de 1 ' invention apparaîtront à la lecture de la description d'une variante de réalisation de l'invention donnée à titre d'exemple indicatif et non limitatif, et de la figure 1 qui représente, une vue schématique d'ensemble de la variante de réalisation décrite.Other characteristics and advantages of the invention will appear on reading the description of an alternative embodiment of the invention given by way of non-limiting example, and of FIG. 1 which represents a schematic view of whole of the variant embodiment described.
On va maintenant décrire la figure 1 qui représente, une vue schématique d'ensemble de la variante de réalisation décrite. Le système est conçu pour diffuser des informations à des clients 19 réalisant des achats chez des commerçants 1. Plus particulièrement le système est conçu pour diffuser des informations à caractère publicitaire.We will now describe Figure 1 which shows a schematic overview of the embodiment described. The system is designed to disseminate information to customers 19 making purchases from merchants 1. More particularly, the system is designed to disseminate information of an advertising nature.
Le système comprend :The system includes:
- un réseau de communication 2, - des terminaux 3 émettant des tickets 4.- a communication network 2, - terminals 3 issuing tickets 4.
Dans le cas de la variante de réalisation décrite, le terminal est un terminal de paiement 3 au moyen duquel les clients 19 acquittent leurs achats au moyen de leurs cartes de paiement 14. De tels terminaux de paiement 3 coopèrent, de manière connue en soi, avec des cartes de paiement 14 pour permettre aux clients d'acquitter leurs achats chez les commerçants. »In the case of the variant embodiment described, the terminal is a payment terminal 3 by means of which the customers 19 pay for their purchases by means of their payment cards 14. Such payment terminals 3 cooperate, in a manner known per se, with 14 payment cards to allow customers to pay for their purchases from merchants. "
On rappellera, ci-après, succinctement les phases de l'opération de paiement. Au moment de l'achat, le client 19 insère sa carte de paiement 14 dans le terminal de paiement 3 puis tape sur un clavier 20 son code confidentiel. Si la carte de paiement et si la transaction sont acceptées, le terminal de paiement 3 imprime sur l'une des faces d'un ticket 4 les informations relatives à la transaction bancaire. A cet effet, le terminal de paiement 3 comporte des moyens de déclenchement 15 qui sont activés, au moment du paiement, par l'insertion de la carte de paiement 14 dans le terminal de paiement 3. Ces moyens de déclenchement actionnent à leur tour les moyens d'impression 9 et déclenchent l'impression du ticket 4 en cas d'acceptation.The phases of the payment transaction are briefly recalled below. At the time of purchase, the customer 19 inserts his payment card 14 into the payment terminal 3 and then types his confidential code on a keyboard 20. If the payment card and if the transaction are accepted, the payment terminal 3 prints on one side of a ticket 4 the information relating to the bank transaction. To this end, the payment terminal 3 includes triggering means 15 which are activated, at the time of payment, by the insertion of the payment card 14 in the payment terminal 3. These triggering means in turn actuate the printing means 9 and trigger the printing of the ticket 4 in acceptance case.
Dans d'autres variantes de réalisation de l'invention, l'impression d'un ticket peut être déclenchée par d'autres types de cartes que des cartes de paiement et réalisée par d'autres terminaux que des terminaux de paiement. En particulier, lors d'achats chez un commerçant, un client peut être conduit à utiliser des cartes de fidélité ou des cartes de couponing soit dans un terminal dédié soit dans un terminal de paiement. Le terminal émet à l'usage du client un ticket portant des informations en rapport avec les fonctions de ce type de carte.In other embodiments of the invention, the printing of a ticket can be triggered by other types of cards than payment cards and performed by other terminals than payment terminals. In particular, when purchasing from a merchant, a customer may be led to use loyalty cards or couponing cards either in a dedicated terminal or in a payment terminal. The terminal issues a ticket for the use of the customer carrying information relating to the functions of this type of card.
Les terminaux de paiement 3 sont connectés au réseau de communication 2. Les terminaux de paiement 3 possèdent un identifiant unique. Ces identifiants uniques permettent de distinguer les terminaux de paiement 3 les uns par rapport aux autres et de leur adresser, via un serveur, des messages spécifiques ou inversement de recevoir de ceux-ci des messages en identifiant leur l'origine. Par exemple, dans le cas d'un réseau de communication de type Internet, l'identifiant unique du terminal de paiement est son adresse IP. Par exemple également, dans le cas d'un réseau Transpac ™, le centre serveur d' informations 6 (ci-après décrit) reçoit des appels des terminaux de paiement 3 à une heure donnée. Le centre serveur d'information 6 identifie les terminaux de paiement 3 appelants au moyen de leur identifiant unique et leur envoie des informations en rapport avec leur identité.The payment terminals 3 are connected to the communication network 2. The payment terminals 3 have a unique identifier. These unique identifiers make it possible to distinguish the payment terminals 3 from one another and to send them, via a server, specific messages or, conversely, to receive messages from them by identifying their origin. For example, in the case of an Internet-type communication network, the unique identifier of the payment terminal is its IP address. Also for example, in the case of a Transpac ™ network, the information server center 6 (hereinafter described) receives calls from the payment terminals 3 at a given time. The information server center 6 identifies the calling payment terminals 3 by means of their unique identifier and sends them information relating to their identity.
Le système selon l'invention comporte des moyens de recherche 5 pour rechercher, en fonction de la nature du commerce exercé par les commerçants 1, des informations susceptibles de concerner leurs clients. Les informations susceptibles de concerner les clients d'un commerçant 1 dépendent notamment de paramètres tels que l'heure, le montant de la transaction, la localisation géographique du commerçant, le type de carte.The system according to the invention comprises search means 5 for searching, depending on the nature of the trade carried on by the merchants 1, for information likely to concern their customers. Information likely to concern the customers of a merchant 1 depend in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card.
Le système selon l' invention comprend un centre 5 serveur d'informations 6, connecté audit réseau de communicationThe system according to the invention comprises an information server center 5, connected to said communication network
2. Le centre serveur d' informations 6 dispose des identifiants uniques des terminaux de paiement 3 et connaît la nature du commerce exercé par les commerçants 1. Le centre serveur d'informa ions 6 comporte des premiers moyens de transmission 72. The information server center 6 has the unique identifiers of the payment terminals 3 and knows the nature of the trade carried on by merchants 1. The information server center 6 comprises first means of transmission 7
10 pour transmettre aux terminaux de paiement 3 les informations susceptibles de concerner les clients. Pour transmettre audits terminaux de paiement concernés ces informations, les premiers moyens de transmission 7 du centre serveur d' informations 6 comportent une base de données 10 contenant les identifiants10 to transmit to payment terminals 3 information likely to concern customers. To transmit these information to the payment terminals concerned, the first transmission means 7 of the information server center 6 comprise a database 10 containing the identifiers
15 uniques des terminaux de paiement 3. Les identifiants uniques sont répertoriés dans la base de données 10 en fonction de la nature du commerce exercé par les commerçants 1 détenant les terminaux de paiement 3. A cet effet également, les premiers moyens de transmission 7 du centre serveur d' informations 615 unique to the payment terminals 3. The unique identifiers are listed in the database 10 as a function of the nature of the trade carried on by the merchants 1 holding the payment terminals 3. For this purpose also, the first means of transmission 7 of the information center 6
20 comportent des moyens d'émission 11 pour émettre des fichiers 12 à destination des identifiants uniques des terminaux de paiement20 include transmission means 11 for transmitting files 12 intended for the unique identifiers of the payment terminals
3. Les moyens d'émission 11 mettent en œuvre un protocole de communication qui dépend du type de réseau de communication utilisé. Dans le cas d'un réseau de communication informatique3. The transmission means 11 implement a communication protocol which depends on the type of communication network used. In the case of a computer communication network
25 de type Internet, le protocole de communication est du type IP. En fait, le protocole de communication IP n'est pas en soi une méthode de communication entre deux systèmes. Il est nécessaire d'ajouter un "service" au dessus d'une pile IP. Le "service" exploite le protocole pour assurer l'acheminement des données25 Internet type, the communication protocol is IP type. In fact, the IP communication protocol is not in itself a method of communication between two systems. It is necessary to add a "service" above an IP stack. The "service" uses the protocol to ensure the routing of data
30 entre deux points. Dans le cas de la présente variante de réalisation, les "services" mis en œuvre pour transmettre des données entre le centre serveur d' informations 6 et les terminaux de paiement 3 sont : le service SMTP pour l'envoi des données depuis le terminal de paiement 3 vers le centre serveur •35 d'informations 6 et le service POP3 pour la réception, par le terminal de paiement 3, des données provenant du centre serveur d' informations 6. Dans le cas d'un réseau de type Transpac ™ le protocole est du type X25. Le protocole X25 présente l'avantage de pouvoir être mis en œuvre avec les terminaux de paiement actuellement en service. En effet, la mémoire exiguë de ces terminaux de paiement ne leur permet pas de recevoir le protocole IP.30 between two points. In the case of the present alternative embodiment, the "services" used to transmit data between the information server center 6 and the payment terminals 3 are: the SMTP service for sending the data from the terminal of payment 3 to the server center • 35 of information 6 and the POP3 service for reception, by the payment terminal 3, data coming from the information server center 6. In the case of a Transpac ™ type network, the protocol is of the X25 type. The X25 protocol has the advantage of being able to be implemented with the payment terminals currently in service. Indeed, the small memory of these payment terminals does not allow them to receive the IP protocol.
Les fichiers 12 contiennent les informations susceptibles de concerner les clients 19. Les fichiers 12 comportent, de manière connue en soi, un logiciel permettant aux terminaux de paiement 3 de lire et de traiter les informations contenues dans lesdits fichiers 12.The files 12 contain the information likely to concern the customers 19. The files 12 comprise, in a manner known per se, software allowing the payment terminals 3 to read and process the information contained in said files 12.
La base de données 10 du centre serveur d'informations 6 contient en outre les informations appropriées aux besoins des clients 19. Pour rechercher, en fonction de la nature du commerce exercé par une famille de commerçants 1 donnée, les informations susceptibles de concerner les clients 19 de ceux- ci, le centre serveur d'informations 6 comporte des moyens de sélection 13 (notamment des moyens logiciels) . Ces moyens de sélection 13 permettent de sélectionner, dans ladite base de données 10, en fonction de la nature du commerce exercé par les commerçants appartenant à ladite famille, le programme des informations appropriées destinées à être transmises aux terminaux de paiement 3 des commerçants 1 appartenant à ladite famille. La combinaison de la base de données 10 et des moyens de sélection 13 permet de rechercher les informations devant être transmises à une même famille de commerçants 1 en vue de composer un message destiné à être imprimé sur le recto du ticket 4 . La combinaison de la base de données 10 et des moyens de sélection 13 permet également de définir les paramètres tels que le nombre de messages devant être imprimés et/ou les dates et heures bornant la parution des messages. Ces paramètres sont inclus dans les fichiers 12_trans- mis aux terminaux de paiement 3 des commerçants 1 concernés. Ces paramètres servent à piloter l'impression des messages, par les terminaux de paiement 3, sur le recto des tickets 4.The database 10 of the information center 6 further contains the information appropriate to the needs of the customers 19. To search, according to the nature of the trade carried on by a given family of traders 1, the information likely to concern the customers. 19 of these, the information server center 6 includes selection means 13 (in particular software means). These selection means 13 make it possible to select, in said database 10, according to the nature of the trade carried on by the merchants belonging to said family, the program of the appropriate information intended to be transmitted to the payment terminals 3 of the merchants 1 belonging to said family. The combination of the database 10 and the selection means 13 makes it possible to search for the information to be transmitted to the same family of traders 1 in order to compose a message intended to be printed on the front of the ticket 4. The combination of the database 10 and the selection means 13 also makes it possible to define the parameters such as the number of messages to be printed and / or the dates and times limiting the publication of the messages. These parameters are included in the files 12_transmitted to the payment terminals 3 of the merchants 1 concerned. These parameters are used to control the printing of messages, by payment terminals 3, on the front of tickets 4.
Ainsi, par exemple, il est possible d'imprimer une certaine publicité entre 14h et 18h et une autre entre 18h et 20h. Il est aussi possible d'imprimer une publicité ciblant la clientèle à fort potentiel d'achat si par exemple le montant de la transaction est supérieur à 1000 FRF. Il est aussi possible de cibler les commerces de toute une ville, ou liés à une seule activité mais au plan national, ou encore à l' intérieur d'une même chaîne de magasin (notamment dans le cas d'une franchise) . Enfin, il est possible de diffuser une publicité différente vers les porteurs d'une carte Visa ® ou American Express ® ou Cofinoga ®.For example, it is possible to print a certain advertisement between 2 p.m. and 6 p.m. and another between 6 p.m. and 8 p.m. It is also possible to print an advertisement targeting customers with high purchasing potential if, for example, the transaction amount is greater than 1000 FRF. It is also possible to target shops in an entire city, or linked to a single activity but at the national level, or even within the same store chain (especially in the case of a franchise). Finally, it is possible to broadcast a different advertisement to holders of a Visa ® or American Express ® or Cofinoga ® card.
Les terminaux de paiement 3 comprennent en outre des premiers moyens de mémorisation 8 pour mémoriser les informations qu' ils reçoivent du centre serveur d' informations . Les terminaux de paiement 3 comprennent également des moyens d'impression 9, pour imprimer sur le recto des faces dudit ticket 4 un message contenant ladite information, au moment où le- dit client procède à ses achats. L'impression du message contenant l'information ciblée est effectuée avant l'impression des informations relatives à l'opération d'achat, notamment avant l'impression des informations relatives à la transaction bancaire. Cette impression est déclenchée, ainsi que cela a été ci-dessus décrit, par l'insertion de la carte de paiement 15 dans le terminal de paiement 3.The payment terminals 3 also comprise first storage means 8 for storing the information that they receive from the information server center. The payment terminals 3 also include printing means 9, for printing on the front of the faces of said ticket 4 a message containing said information, when said customer makes his purchases. The message containing the targeted information is printed before the information relating to the purchase transaction is printed, in particular before the information relating to the bank transaction is printed. This printing is triggered, as has been described above, by the insertion of the payment card 15 into the payment terminal 3.
Les clients ciblés par le système reçoivent ainsi, automatiquement, en même temps que le ticket bancaire 4 une information, notamment un message publicitaire, concernant leurs besoins. Ainsi, par exemple, les commerçants qui vendent de la musique, pourront imprimer un message contenant une information relative à un concert à Bercy. Par exemple également, les commerçants accessoiristes automobiles, pourront imprimer un message contenant une information relative à la nouvelle Renault™ et contenant une invitation pour venir l'essayer à Paris .The customers targeted by the system thus receive, automatically, at the same time as the bank receipt 4, information, in particular an advertising message, concerning their needs. So, for example, traders who sell music can print a message containing information relating to a concert in Bercy. Also, for example, car accessories retailers will be able to print a message containing information relating to the news. Renault ™ and containing an invitation to come and try it in Paris.
Le terminal de paiement 3 comprend en outre des seconds moyens de mémorisation 16 pour mémoriser des données rela- tives aux opérations d'achat ainsi que des seconds moyens de transmission 17 pour transmettre au centre serveur d'informations 6, selon le même protocole de communication que celui précédemment décrit, les données relatives aux opérations d'achat. Le centre serveur d'informations 6 est associé à des moyens de traitement informatique 18 pour traiter lesdites données relatives aux opérations d'achat et pour produire des analyses, notamment des analyses statistiques établissant des corrélations entre les opérations d'achat et la diffusion desdites informations. Ces statistiques ou ces mesures peuvent être utilisées par les annonceurs. Par exemple, des analyses du type suivant deviennent disponibles : sur 120 000 publicités passées, 20% l'ont été lors d'achats d'un montant supérieur à 300 FRF, 40% l'ont été lors d'achats d'un montant inférieur à 100 FRF, 50% l'ont été pour des achats effectués avec des cartes Mastercard ®, 30% l'ont été pour des achats effectués à Paris centre, 70% l'ont été pour des achats effectués en Province. The payment terminal 3 further comprises second storage means 16 for storing data relating to the purchasing operations as well as second transmission means 17 for transmitting to the information server center 6, according to the same communication protocol. than that previously described, the data relating to purchasing operations. The information server center 6 is associated with computer processing means 18 for processing said data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between purchasing operations and the dissemination of said information. . These statistics or metrics can be used by advertisers. For example, analyzes of the following type become available: out of 120,000 past advertisements, 20% were when purchasing an amount greater than 300 FRF, 40% were when purchasing an amount less than 100 FRF, 50% were for purchases made with Mastercard ® cards, 30% were for purchases made in Paris center, 70% were for purchases made in the provinces.
NOMENCLATURENOMENCLATURE
TICKET PUBLICITEADVERTISING TICKET
Figure imgf000018_0001
Figure imgf000018_0001

Claims

REVENDICATIONS
1. Procédé pour diffuser des informations à des clients réalisant des achats chez des commerçants (1) , notamment des informations à caractère publicitaire ; lors dudit achat un ticket (4) étant émis par un terminal (3), notamment lorsque lesdits clients acquittent leurs achats au moyen d'un terminal de paiement émettant un ticket ; ledit terminal (3) étant connecté à un réseau de communication (2) et possédant un identifiant unique ; ledit procédé comprenant : - l'étape de rechercher, en fonction de la nature du commerce exercé par lesdits commerçants (1) , des informations susceptibles de concerner lesdits clients ; lesdites informations susceptibles de concerner lesdits clients dépendant notamment de paramètres tels que l'heure, le montant de la transaction, la localisation géographique du commerçant, le type de carte ; ledit procédé comprenant en outre les étapes suivantes :1. Method for disseminating information to customers making purchases from merchants (1), in particular information of an advertising nature; during said purchase a ticket (4) being issued by a terminal (3), especially when said customers pay for their purchases by means of a payment terminal issuing a ticket; said terminal (3) being connected to a communication network (2) and having a unique identifier; said process comprising: - the step of searching, depending on the nature of the trade carried on by said traders (1), for information likely to concern said customers; said information likely to concern said customers depending in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card; said method further comprising the following steps:
- l'étape, pour un centre serveur d'informations (6) connaissant les identifiants uniques desdits terminaux (3) et la nature du commerce exercé par lesdits commerçants (1) , de transmettre auxdits terminaux (3) lesdites informations, par exemple : l'étape de transmettre, chez les commerçants (1) qui vendent de la musique, une information relative à un concert à Bercy, ou l'étape de transmettre chez les commerçants (1) accessoiristes automobiles une information relative à la nouvelle Renault™ et contenant une invitation pour venir l'essayer à Paris,the step, for an information server center (6) knowing the unique identifiers of said terminals (3) and the nature of the trade carried on by said traders (1), of transmitting said information to said terminals (3), for example: the step of transmitting information relating to a concert in Bercy to merchants (1) selling music, or the step of transmitting information relating to the new Renault ™ to merchants (1) car accessories containing an invitation to come and try it in Paris,
- l'étape, pour lesdits terminaux (3), de mémoriser lesdites informations, - l'étape, pour lesdits terminaux (3), d'imprimer sur l'une des faces dudit ticket (4) ladite information, au moment où ledit client procède à ses achats, de sorte que ledit client reçoit ainsi automatiquement une information concernant ses besoins.the step, for said terminals (3), of storing said information, - The step, for said terminals (3), to print on one side of said ticket (4) said information, when said customer makes his purchases, so that said customer thus automatically receives information concerning its needs.
2. Procédé selon la revendication 1 ; ledit procédé étant tel que, pour transmettre audits terminaux (3) concernés lesdites informations, il comprend en outre :2. Method according to claim 1; said method being such that, for transmitting said terminal audits (3) of said information, it further comprises:
- l'étape, pour ledit centre serveur d'informa ions (6) , de constituer une base de données (10) contenant lesdits identifiants uniques desdits terminaux (3) ; lesdits identifiants uniques étant répertoriés dans ladite base de données (10) en fonction de la nature du commerce exercé par lesdits commerçants (1) détenant lesdits terminaux ; ledit procédé comprenant en outre :the step, for said information server center (6), of constituting a database (10) containing said unique identifiers of said terminals (3); said unique identifiers being listed in said database (10) according to the nature of the trade carried on by said traders (1) holding said terminals; said method further comprising:
- l'étape, pour ledit centre serveur d'informations (6), d'émettre des fichiers (12) à destination desdits identifiants uniques desdits terminaux (3) , en mettant en œuvre un protocole de communication, notamment en mettant en œuvre un protocole de communication du type protocole IP ou du type X25 ; lesdits fichiers (12) contenant lesdites informations ; lesdits fichiers (12) comportant un logiciel permettant auxdits terminaux (3) de lire et de traiter les informa- tions contenues dans lesdits fichiers (12) .the step, for said information server center (6), of transmitting files (12) intended for said unique identifiers of said terminals (3), by implementing a communication protocol, in particular by implementing a communication protocol of the IP protocol type or of the X25 type; said files (12) containing said information; said files (12) comprising software enabling said terminals (3) to read and process the information contained in said files (12).
3. Procédé selon l'une quelconque des revendications 1 ou 2 ; ledit procédé étant tel que, pour rechercher en fonction de la nature du commerce exercé par lesdits commerçants (1) lesdites d'informations susceptibles de concerner lesdits clients, il comprend en outre :3. Method according to any one of claims 1 or 2; said method being such that, in order to search according to the nature of the trade carried on by said merchants (1) for said information likely to concern said customers, it further comprises:
- l'étape, pour ledit centre serveur d'informations (6) , de constituer une base de données (10) contenant des informations appropriées aux besoins des clients,the step, for said information server center (6), of constituting a database (10) containing information appropriate to the needs of the customers,
- l'étape de sélectionner, dans ladite base de données (10) , en fonction de la nature du commerce exercé par lesdits commerçants (1) appartenant à une même famille, le programme des informations appropriées destinées à être transmises aux terminaux (3) des commerçants (1) appartenant à ladite famille.- the step of selecting, in said database (10), according to the nature of the trade carried on by said merchants (1) belonging to the same family, the program of appropriate information intended to be transmitted to the terminals (3) of merchants (1) belonging to said family.
4. Procédé selon l'une quelconque des revendications 1 à 3 ; chaque client procédant à ses achats en utilisant une carte (14) coopérant avec ledit terminal (3) , notamment chaque client acquittant ses achats chez un commerçant au moyen d'une carte de paiement coopérant avec un terminal de paiement ; ledit procédé étant tel que, pour imprimer sur l'une des faces dudit ticket (4) ladite information au moment où ledit client procède à ses achats, il comprend en outre :4. Method according to any one of claims 1 to 3; each customer making his purchases using a card (14) cooperating with said terminal (3), in particular each customer paying for his purchases from a merchant by means of a payment card cooperating with a payment terminal; said method being such that, for printing on one side of said ticket (4) said information at the time when said customer makes his purchases, it further comprises:
- l'étape de déclencher ladite impression par ledit terminal (3) au moyen de ladite carte (14) , lors de la mise en œuvre de ladite carte (14) en coopération avec ledit terminal (3) .- The step of triggering said printing by said terminal (3) by means of said card (14), during the implementation of said card (14) in cooperation with said terminal (3).
5. Procédé selon l'une quelconque des revendications 1 à 4 ; ledit procédé comprenant en outre :5. Method according to any one of claims 1 to 4; said method further comprising:
- l'étape, pour ledit terminal, de mémoriser (16) des données relatives aux opérations d'achat, - l'étape, pour ledit terminal, de transmettre (17) au centre serveur d'informations (6) selon ledit protocole de communication lesdites données relatives aux opérations d'achat,- the step, for said terminal, of memorizing (16) data relating to the purchasing operations, - the step, for said terminal, of transmitting (17) to the information server center (6) according to said protocol communication of said data relating to purchasing operations,
- l'étape, pour des moyens de traitement informatique (18) associés audit serveur, de traiter lesdites données relatives aux opérations d'achat pour produire des analyses, notamment des analyses statistiques établissant des corrélations entre les opérations d'achats et la diffusion desdites informations .the step, for computer processing means (18) associated with said server, of processing said data relating to purchasing operations to produce analyzes, in particular statistical analyzes establishing correlations between the purchasing operations and the dissemination of said operations information.
6. Système pour diffuser des informations à des clients réalisant des achats chez des commerçants (1), notamment des informations à caractère publicitaire ; ledit système comprenant :6. System for disseminating information to customers making purchases from merchants (1), in particular advertising information; said system comprising:
- un réseau de communication (2) , des terminaux (3) émettant des tickets (4) , notamment des terminaux de paiement au moyen desquels lesdits clients acquittent leurs achats ; lesdits terminaux (3) étant connectés audit réseau de communication (2) et possédant un identifiant unique, ledit système comprenant en outre : - des moyens de recherche (5) pour rechercher, en fonction de la nature du commerce exercé par lesdits commerçants (1) , des informations susceptibles de concerner lesdits clients, lesdites informations susceptibles de concerner lesdits clients dépendant notamment de paramètres tels que l'heure, le montant de la transaction, la localisation géographique du commerçant, le type de carte ; ledit système comprenant en outre :- a communication network (2), terminals (3) issuing tickets (4), in particular payment terminals by means of which the said customers pay for their purchases; said terminals (3) being connected to said communication network (2) and having a unique identifier, said system further comprising: - search means (5) for searching, depending on the nature of the trade carried on by said traders (1 ), information likely to concern said customers, said information likely to concern said customers depending in particular on parameters such as the time, the amount of the transaction, the geographic location of the merchant, the type of card; said system further comprising:
- un centre serveur d'informations (6), connecté audit réseau informatique, connaissant lesdits identifiants uniques desdits terminaux (3) et la nature du commerce exercé par lesdits commerçants (1) ; ledit centre serveur d'informations (6) comportant des premiers moyens de transmission (7) pour transmettre auxdits terminaux (3) lesdites informations, par exemple : des moyens pour transmettre, chez les commerçants (1) qui vendent de la musique, une information relative à un concert à Bercy, ou des moyens pour transmettre chez les commerçants (1) accessoiristes automobiles une information relative à la nouvelle Renault™ et contenant une invitation pour venir l'essayer à Paris ; ledit système étant tel que lesdits terminaux (3) comprennent en outre :- an information server center (6), connected to said computer network, knowing said unique identifiers of said terminals (3) and the nature of the trade carried on by said traders (1); said information server center (6) comprising first transmission means (7) for transmitting said information to said terminals (3), for example: means for transmitting, to merchants (1) who sell music, information relating to a concert in Bercy, or the means to transmit to merchants (1) car accessories manufacturers information relating to the new Renault ™ and containing an invitation to come and try it in Paris; said system being such that said terminals (3) further comprise:
- des premiers moyens de mémorisation (8) pour mémori- ser lesdites informations,- first storage means (8) for storing said information,
- des moyens d'impression (9), pour imprimer sur l'une des faces dudit ticket (4) ladite information, au moment où ledit client procède à ses achats, de sorte que ledit client reçoit ainsi automatiquement une information concernant ses besoins. - Printing means (9), for printing on one side of said ticket (4) said information, when said customer makes his purchases, so that said customer thus automatically receives information concerning his needs.
7. Système selon la revendication 6 ; ledit système étant tel que, pour transmettre audits terminaux (3) concernés lesdites informations, ledit centre serveur d'informations (6) comporte : - une base de données (10) contenant lesdits identifiants -uniques desdits terminaux (3) ; lesdits identifiants uniques étant répertoriés dans ladite base de données (10) en fonction de la nature du commerce exercé par lesdits commerçants (1) détenant lesdits terminaux (3) ; ledit centre serveur d'informations (6) comprenant en outre :7. The system of claim 6; said system being such that, for transmitting said terminals (3) concerned with said information, said information server center (6) comprises: - a database (10) containing said unique identifiers of said terminals (3); said unique identifiers being listed in said database (10) as a function of the nature of the trade carried on by said merchants (1) owning said terminals (3); said information server center (6) further comprising:
- des moyens d'émission (11) pour émettre des fichiers (12) à destination desdits identifiants uniques desdits termi- naux (3) , en mettant en œuvre un protocole de communication, notamment en mettant en œuvre un protocole de communication du type protocole IP ou du type X25 ; lesdits fichiers (12) contenant lesdites informations ; lesdits fichiers (12) comportant un logiciel permettant auxdits terminaux (3) de lire et de traiter les informations contenues dans lesdits fichiers (12) .- transmission means (11) for transmitting files (12) intended for said unique identifiers of said terminals (3), by implementing a communication protocol, in particular by implementing a communication protocol protocol type IP or type X25; said files (12) containing said information; said files (12) comprising software allowing said terminals (3) to read and process the information contained in said files (12).
8. Système selon l'une quelconque des revendications 6 ou 7 ; ledit système étant tel que, pour rechercher en fonction de la nature du commerce exercé par lesdits commerçants (1) lesdites d'informations susceptibles de concerner lesdits clients, ledit serveur d' informations comprend en outre :8. System according to any one of claims 6 or 7; said system being such that, in order to search according to the nature of the trade carried on by said merchants (1) for said information likely to concern said customers, said information server further comprises:
- des moyens pour constituer une base de données (10) contenant des informations appropriées aux besoins des clients, - des moyens de sélection (13) pour sélectionner, dans ladite base de données (10) , en fonction de la nature du commerce exercé par lesdits commerçants (1) appartenant à une même famille, le programme des informations appropriées destinées à être transmises aux terminaux (3) des commerçants (1) appartenant à ladite famille. - means for constituting a database (10) containing information appropriate to the needs of the customers, - selection means (13) for selecting, from said database (10), according to the nature of the trade carried on by said merchants (1) belonging to the same family, the program of appropriate information intended to be transmitted to the terminals (3) of merchants (1) belonging to said family.
9. Système selon l'une quelconque des revendications 6 à 8 ; ledit système comportant en outre une pluralité de cartes (14) coopérant avec lesdits terminaux (3) et au moyen desquels chaque client procède à ses achats chez lesdits commerçants (1) , notamment une carte de paiement coopérant avec un terminal de paiement au moyen desquels ledit client acquitte ses achats ; ledit système étant tel que, pour imprimer sur l'une des faces dudit ticket (4) ladite information au moment où ledit client procède à ses achats, ledit terminal (3) comporte des moyens de déclenchement (15) pour déclencher ladite impression lors de la mise en œuvre de ladite carte (14) en coopération avec ledit terminal (3) .9. System according to any one of claims 6 to 8; said system further comprising a plurality of cards (14) cooperating with said terminals (3) and by means of which each customer makes his purchases from said merchants (1), in particular a payment card cooperating with a payment terminal by means of which said customer pays for his purchases; said system being such that, for printing on one side of said ticket (4) said information at the time when said customer makes his purchases, said terminal (3) includes trigger means (15) for triggering said printing during the implementation of said card (14) in cooperation with said terminal (3).
10. Système selon l'une quelconque des revendications 7 à 9 ; ledit système étant tel que ledit terminal (3) comprend : - des seconds moyens de mémorisation (16) pour mémoriser des données relatives aux opérations d'achat,10. System according to any one of claims 7 to 9; said system being such that said terminal (3) comprises: - second storage means (16) for storing data relating to the purchasing operations,
- des seconds moyens de transmission (17) pour transmettre audit centre serveur d'informations (6), selon ledit protocole de communication, lesdites données relatives aux opérations d'achat ; ledit système étant en outre tel que ledit centre serveur d'informations (6) est associé à des moyens de traitement informatique (18) pour traiter lesdites données relatives aux opérations d'achat et pour produire des analyses, notamment des analyses statistiques établissant des corrélations entre les opérations d'achat et la diffusion desdites informations .- second transmission means (17) for transmitting said information server center (6), according to said communication protocol, said data relating to the purchasing operations; said system being further such that said information center (6) is associated with computer processing means (18) for processing said data relating to purchasing operations and for producing analyzes, in particular statistical analyzes establishing correlations between purchasing operations and the dissemination of said information.
11. Serveur d'informations pour diffuser des informations à des clients réalisant des achats chez des commerçants (1) , notamment des informations à caractère publicitaire ; lors dudit achat, un ticket (4) étant émis par un terminal (3) , notamment lorsque lesdits clients acquittent leurs achats au moyen d'un terminal de paiement émettant un ticket ; ledit terminal (3) étant connecté à un réseau de communication (2) et possédant un identifiant unique ; ledit serveur d' informations étant connecté audit réseau informatique ; ledit serveur comprenant :11. Information server for disseminating information to customers making purchases from merchants (1), in particular advertising information; during said purchase, a ticket (4) being issued by a terminal (3), in particular when said customers pay for their purchases by means of a payment terminal issuing a ticket; said terminal (3) being connected to a communication network (2) and having a unique identifier; said information server being connected to said computer network; said server comprising:
- une base de données (10) contenant les identifiants uniques desdits terminaux (3) et la nature du commerce exercé par lesdits commerçants (1) ;- a database (10) containing the unique identifiers of said terminals (3) and the nature of the trade carried on by said traders (1);
- des moyens de recherche (5) pour rechercher, en fonction de la nature du commerce exercé par lesdits commerçants (1) , des informations susceptibles de concerner lesdits clients, lesdites informations susceptibles de concerner lesdits clients dépendant notamment de paramètres tels que l'heure, le montant de la transaction, la localisation géographique du commerçant, le type de carte ; ledit serveur comprenant en outre : - des premiers moyens de transmission (7) pour transmettre auxdits terminaux (3) lesdites informations, par exemple : des moyens pour transmettre, chez les commerçants (1) qui vendent de la musique, une information relative à un concert à Bercy, ou des moyens pour transmettre chez les commerçants (1) accessoiristes automobiles une information relative à la nouvelle Renault™ et contenant une invitation pour venir l'essayer à Paris ; lesdits terminaux (3) comprenant des premiers moyens de mémorisation (8) pour mémoriser lesdites informations et des moyens d'impression (9) pour imprimer sur l'une des faces dudit ticket (4) ladite information, au moment où ledit client procède à ses achats, de sorte que ledit client reçoit ainsi automatiquement une information concernant ses besoins.- search means (5) to search, depending on the nature of the trade carried out by said traders (1), information likely to concern said customers, said information likely to concern said customers depending in particular on parameters such as the time , the amount of the transaction, the geographic location of the merchant, the type of card; said server further comprising: - first transmission means (7) for transmitting said information to said terminals (3), for example: means for transmitting, relating to traders (1) who sell music, information relating to a concert in Bercy, or means to transmit to merchants (1) car accessories manufacturers information relating to the new Renault ™ and containing an invitation to come and try it in Paris; said terminals (3) comprising first storage means (8) for storing said information and printing means (9) for printing on one side of said ticket (4) said information, when said client proceeds to his purchases, so that said customer automatically receives information concerning his needs.
12. Serveur d' informations selon la revendication 11 ; ledit serveur d'informations étant tel que, pour transmettre audits terminaux (3) concernés lesdites informations, ledit centre serveur d'informations (6) comporte : - une base de données (10) contenant les identifiants uniques desdits terminaux (3) ; lesdits identifiants uniques étant répertoriés dans ladite base de données (10) en fonction de la nature du commerce exercé par lesdits commerçants (1) détenant lesdits terminaux ; ledit centre serveur d'informations (6) comprenant en outre :12. Information server according to claim 11; said information server being such that, for transmitting said terminals (3) concerned with said information, said information server center (6) comprises: - a database (10) containing the unique identifiers of said terminals (3); said unique identifiers being listed in said database (10) according to the nature of the trade carried on by said traders (1) holding said terminals; said information server center (6) further comprising:
- des moyens d'émission (11) pour émettre des fichiers (12) à destination desdits identifiants uniques desdits terminaux (3) , en mettant en œuvre un protocole de communication, notamment en mettant en œuvre un protocole de communication du type protocole IP ou du type X25 ; lesdits fichiers (12) contenant lesdites informations ; lesdits fichiers (12) comportant un logiciel permettant auxdits terminaux (3) de lire et de traiter les informations contenues dans lesdits fichiers (12) .transmission means (11) for transmitting files (12) to said unique identifiers of said terminals (3), by implementing a communication protocol, in particular by implementing a communication protocol of the IP protocol type or type X25; said files (12) containing said information; said files (12) comprising software allowing said terminals (3) to read and process the information contained in said files (12).
13. Serveur d'informations selon l'une quelconque des revendications 11 ou 12 ; ledit serveur d' informations étant tel que, pour rechercher en fonction de la nature du commerce exercé par desdits commerçants (1) lesdites d' informations susceptibles de concerner lesdits clients, ledit serveur d'informations comprend en outre :13. Information server according to any one of claims 11 or 12; said information server being such that, in order to search according to the nature of the trade carried on by said merchants (1) for said information likely to concern said customers, said information server further comprises:
- des moyens pour constituer une base de données (10) contenant des informations appropriées aux besoins des clients,- means for constituting a database (10) containing information appropriate to the needs of the customers,
- des moyens de sélection (13) pour sélectionner, dans ladite base de données (10) , en fonction de la nature du commerce exercé par lesdits commerçants (1) appartenant à une même famille, le programme des informations appropriées destinées à être transmises aux terminaux (3) des commerçants- selection means (13) for selecting, in said database (10), according to the nature of the trade carried on by said traders (1) belonging to the same family, the program of appropriate information intended to be transmitted to merchant terminals (3)
(1) appartenant à ladite famille.(1) belonging to said family.
14. Serveur d'informations selon l'une quelconque des revendications 11 à 13 ; ledit serveur d'informations (6) étant associé à des moyens de traitement informatique (18) pour traiter des données relatives aux opérations d'achat et pour produire des analyses, notamment des analyses statistiques établissant des corrélations entre les opérations d'achat et la diffusion desdites informations ; lesdites données relatives aux opérations d'achat ayant été mémorisées (16) puis transmises (17) par ledit terminal (3) , selon ledit protocole de communication. 14. Information server according to any one of claims 11 to 13; said information server (6) being associated with computer processing means (18) for processing data relating to purchasing operations and for produce analyzes, in particular statistical analyzes establishing correlations between purchasing operations and the dissemination of said information; said data relating to the purchasing operations having been stored (16) then transmitted (17) by said terminal (3), according to said communication protocol.
PCT/FR2002/000565 2001-02-14 2002-02-14 Method and system for data distribution to customers purchasing from traders WO2002067157A2 (en)

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EP02704828A EP1360628A2 (en) 2001-02-14 2002-02-14 Method and system for data distribution to customers purchasing from traders

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FR0101986A FR2820855A1 (en) 2001-02-14 2001-02-14 METHOD AND SYSTEM FOR DISSEMINATING INFORMATION TO CLIENTS REALIZING PURCHASES IN TRADERS
FR01/01986 2001-02-14

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US9123042B2 (en) 2006-10-17 2015-09-01 Verifone, Inc. Pin block replacement
US9141953B2 (en) 2006-10-17 2015-09-22 Verifone, Inc. Personal token read system and method
US9361617B2 (en) 2008-06-17 2016-06-07 Verifone, Inc. Variable-length cipher system and method

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US7543151B2 (en) 1996-02-15 2009-06-02 Semtek Innovative Solutions Corporation Method and apparatus for securing and authenticating encoded data and documents containing such data
US7309012B2 (en) 2004-09-07 2007-12-18 Semtek Innovative Solutions, Inc. Secure magnetic stripe reader for handheld computing and method of using same
US7506812B2 (en) 2004-09-07 2009-03-24 Semtek Innovative Solutions Corporation Transparently securing data for transmission on financial networks
FR2907576B1 (en) 2006-10-20 2009-05-29 Ingenico Sa METHOD FOR PRINTING TICKETS

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FR2741736B1 (en) * 1995-11-29 1998-01-30 Ckd Sa METHOD FOR MANAGING DISCOUNTS ON FURTHER PURCHASES ON PURCHASED ITEMS
FR2754082B1 (en) * 1996-09-27 1998-12-11 Etac CUSTOMER LOYALTY SYSTEM AND METHOD, AND CORRESPONDING TERMINAL
FR2781103B1 (en) * 1998-07-07 2000-09-29 C2B Limited PROCESS OF PROCESSING INFORMATION FROM IDENTIFIED HOLDERS, WITH A VIEW TO ALLOWING THE TRANSMISSION OF DATA BACK TO THE SAID HOLDERS

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9123042B2 (en) 2006-10-17 2015-09-01 Verifone, Inc. Pin block replacement
US9141953B2 (en) 2006-10-17 2015-09-22 Verifone, Inc. Personal token read system and method
US9361617B2 (en) 2008-06-17 2016-06-07 Verifone, Inc. Variable-length cipher system and method

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EP1360628A2 (en) 2003-11-12
WO2002067157A2 (en) 2002-08-29
FR2820855A1 (en) 2002-08-16
WO2002067157A8 (en) 2002-11-14

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